"Guaranteed Pure Highland Beef"tm comes wholly and exclusively from 100% pure pedigree Highland Cattle and commands a significant premium in specialist retail butchery outlets.

The Highland Cattle Society, representing an ancient breed, is nevertheless firmly in the 21st century, with fully computerised records, and able to authenticate the complete traceability of this unique product.

Highland Cattle are naturally reared thriving in the hills and uplands of our country without the need for intensive farming practices, producing an excellent modern beef carcass with the lean, well-marbled, flesh that ensures tenderness and succulence with a very distinctive flavour.